KTM One of the Leaders of Motorcycle Industry Term Paper

KTM One of the Leaders of Motorcycle Industry - Term Paper Example Its competency and high quality are due to its expertise in the manufacturing of core parts (e.g. engines, radiators and exhausts). In 1991, KTM went bankrupt and was purchased by Dr Rudolf Knà ¼nz, who is now the chief financial officer of KTM and Stefan Pierer, along with a couple of European Importers and a venture fund, later on, the two partners bought out the whole company from the importers. KTM went public in the year 1996 so that it could gain more market share, grow and be able to buy out its venture fund. In the late 1990’s there were talks of mergers and acquisition but the owners of KTM wanted internal growth. It again went private in the year 1999 so that KTM remained stable and under good leadership. This move was aided by equity financing from BC European. Most of the revenues that KTM generated came from its off-road motorcycle sales. Mainly form Motocross and Enduro bikes which were basically termed as ready to race bikes. These bikes were the most popular and growing products because of their short lifespan and as they introduced new models and upgraded them regularly. Other products that come under off-road bikes that KTM offers are sportminicycles, rally bikes and supermoto bikes. All of these generally relate to sporty and adventurous people and cater to all ages. For example, sportminicycles are entry level bikes specially designed for children. What’s different about KTM products is that they have a distinctive engine configuration and unique design elements. They are reliable, compact and extremely efficient and effective at a performance. Their styling is unique and is much more diverse than other Japanese bikes. They combine the Italian style with German engineering giving it a competitive advantage. These are all the features that are necessary for the off-road category. KTM generally uses its off-road racing as a major advertising strategy and marketing activities. Its main purpose is to promote its brand as a very adventurous and sporty brand and they do it by sponsoring such racing events.     

Exam Assignment Example | Topics and Well Written Essays - 250 words - 2

Exam - Assignment Example Dependency theory sees the world in the perspective of making poor nations or countries poorer, and enriching those that are already rich and wealthy. In other words, the inequality of countries across the world results in dominance by wealthy nations over poor nations. For example, developing countries like those in Latin America depend on the developed ones for aid among other things. With this, the developed economies deplete African resources in the name of the aids provided. The integration of weak economies is unfair relative to weak and string economies or countries in the world system. Trade agreement between the United States and Latin America would be seen as a means for United States to exploit Latin America. In the modernization theory, trade agreement between the United States and Latin America would be seen in a whole new perspective. The agreement would be treated as a bid to enhance economic relations between United States and Latin America. The move would be welcome in business and commerce terms relative to international interdependency that is based on the fact that no single nation is self-sufficient. On the other hand, the third way would see this agreement as a trail towards optimizing the welfare of both nations, in the consideration of their differences. Emerging economies like China are threatening the position of other strong nations in the world. Realism and liberalism would treat China’s rise in a global context. That is to say that China’s mode of interaction with the rest of the world would be evaluated in a global context. Given that China is more oriented towards a socialist political system, its position in realism would be characterized by the concept relations that only benefits China, a scenario that is likely to influence close associates of China like Brazil. On the other hand, liberalism would view China as a rather static nation in reforms, due to its high urge