Persuasive Essay On Gun Control - 1228 Words

At 10:08 P.M. on October 1, 2017, the lives of thousands of Americans were suddenly and horrifically altered. Stephen Paddock, armed with rifles altered to achieve fully-automatic fire rates, unleashed an onslaught of lead from his thirty-second-floor balcony. His target was the Los Vegas Strip, where 22,000 people were gathered for the Route 91 Harvest Music Festival. For close to ten minutes Paddock turned what was supposed to be a carefree culmination of the three-day festival into a living hell. When the smoke cleared, 580 people lay on the ground bleeding, of which fifty-eight were dead. The next morning, America awoke to the carnage caused by the worst mass shooting in its history, and true to form, immediately started pointing†¦show more content†¦My dad and I would get up a first light and go deer hunting together, forming memories all along. There is nothing comparable to the feeling I got when I watched my first deer drop, with my father beaming next to me in the frigid deer blind. Then there was the pheasant hunting in Iowa and the incessant recreational target shooting, all while accompanied by my dad. Hunting and our shared passion for firearms has been a has been a catalyst for many of our best memories together. Recently I purchased my first AR-15 (contrary to views held by many Americans, AR stands for Armalite Rifle, the original producer of the model; for a rifle to be classified as an assault rifle, it must have selective fire, meaning the gun is able to switch from semi-automatic to fully automatic.). The media often attacks these rifles merely because they are black and have a similar body style to military assault rifles. Liberals see the word â€Å"semi-automatic† and immediately associate the term with fully automatic. As a person with a broad base of knowledge on firearms, I find these attacks extremely frustrating because the attacks are often laced with falsehoods and a general lack of understanding on the terms, capacities, and regulations on firearms. I could go to any gun store today and get a wood grain rifle that has the same firing capacity as a AR-15, but these aren’t attacked because the left-wing activists don’t deem woodShow MoreRelatedPersuasive Es say : Gun Control798 Words   |  4 PagesPersuasive Essay Did you know that in the United States almost 100,000 people are shot or killed with a gun in one year? 10,527 people die a year in handgun related incidents in the United States. This number, by far, outweighs the number of gun related deaths in countries such as Sweden, Great Britain, and Japan, which number 13, 22, and 87, respectively. What is the reason for such drastic differences in numbers? Sweden, Great Britain, and Japan are all countries that have stricter gun controlRead MorePersuasive Essay On Gun Control1753 Words   |  8 PagesPersuasive Essay Rough Draft The United States of America has a problem that is growing worse every day. American laws are not protecting its citizens from injury or death. You may think the mass shootings in America the guns used were bought illegally, but â€Å"since 1982, there have been at least 62 mass shooter carried out with firearms across the country, with the killings unfolding in 30 states from Massachusetts to Hawaii. Of the 139 guns possessed by the killers, more than three quarters wereRead More Persuasive Articles on Gun Control Essays607 Words   |  3 PagesPersuasive Articles on Gun Control Persuading an audience can be done in several different fashions, one of which is Hugh Rank’s Model of Persuasion. Rank’s model states that two major strategies are used to achieve the particular goal of persuasion. These strategies are nicely set into two main schemas; the first method is to exaggerate an aspect of something, known as â€Å"intensify.† While the second is to discredit it, which is referred to as â€Å"downplay.† Al Franken, Jeffrey SnyderRead MorePersuasive Essay On Gun Control1018 Words   |  5 PagesImagine, an America where no citizen, law abiding or not, has the legal ability to own guns. Three gunmen with fully automatic rifles walk into a crowded city and begin firing. No law abiding citizen can defend themselves. It’s hopeless. This future can only be prevented if Americans continue to keep the second amendment. We should keep the current gun control laws, but revise them to make them even better. Most gun own ers are responsible under the current laws, however, I think some laws need to beRead MorePersuasive Essay On Gun Control1245 Words   |  5 Pagesand time again. Due to recent tragedies involving firearms, the view of guns and peoples rights to own and operate firearms have been frowned upon and viewed in a bad light due to Media. News sources have cherrypicked pictures of tragedies and stories about bad instances of gun usage in order to fight for Gun Control and the suppression of Americans rights. Due to the recent Vegas shooting, the argument for Gun Control has never been more intense, and Media outlets are having a field day onRead MorePersuasive Essay On Gun Control915 Words   |  4 PagesHistorically guns haven’t been a national issue. It is not until relatively recently that an overwhelming amount of people have been in favor of placing stricter laws on the owning of a fire arm. The call for gun control has become more prevalent in the eyes of the government and the people; the gun laws that are also often proposed are irrational and ineffective. One could not simply ban guns, it is comparable to banning a certain genre of music; it’s unachievable and would be a fruitless pursuitRead MorePersuasive Essay On Gun Control1745 Words   |  7 Pagescruelty to animals, and yet he was able to buy four guns legally (Rosenberg). That is the most recent example of why Americans need more gun control laws. Guns are not cool or makes you look good, they are a da ngerous piece of machinery that Americans take advantage of. The average American in the right mindset should not want to own anything more than one handgun or rifle for hunting or protecting their household. Gun control reform that limits gun ownership, enforces mandatory background checks, andRead MorePersuasive Essay On Gun Control1439 Words   |  6 Pagesreason why Americans own so many guns is because of the Second Amendment, which states, â€Å"A well-regulated Militia, being necessary to the security of a Free State, the right of the people to keep and bear Arms, shall not be infringed.† (Rauch) This amendment guarantees U.S. citizens the right to have firearms. Since this amendment is relatively vague, it is up for interpretation, and is often used by gun advocates to argue for lenient gun laws. Hence, gun control is a frequently discussed controversialRead MorePersuasive Essay On Gun Control967 Words   |  4 Pagessaid gun violence has gotten out of hand. This do esn’t mean that the second amendment is the cause of it. Gun Violence has become such a big part of the Second Amendment since they both play a major part of the gun industry. Guns have become such a powerful source to many individuals. With the second amendment placed, this means we have gun control, which are rules that regulate, the manufacture, possession, modification, or use of firearms by civilians. There should be a stricter law on gun controlRead MorePersuasive Essay On Gun Control1634 Words   |  7 PagesOver the recents years, there have been many arguments about the issue of gun control at the state and national level. In California, there have been a variety of enacted laws within recent years to address the issue of growing gun violence around the country and ways to prevent terrorist attacks. California s new enacted laws about gun control in the state range from abolishing certain features on weapons to restricting certain handguns or other firearms a person might buy. The legislative branch

Women And Women In Women - 1000 Words

Data The population I surveyed included Caucasian and Latina women between the ages of twenty and forty-six years old. My sampling criteria before administering this survey were that participants simply identified themselves as female or part of a minority group. I chose to administer my survey to Caucasian and Latina females because I practiced convenience sampling, addressing the fact that the people I could get in touch with to administer the survey to were women. I originally wanted to include men in this survey, but while developing the questions I felt that it would be easier to evaluate and discuss the data if the only gender surveyed were females. Also, but researching more data regarding sports participation I found that men in†¦show more content†¦Results In regards to gender, 100% of the sample was female. The respondents ranged in age from 20 to 46 years old. The average age of the respondents was 27 years old. For race, 60% of the females surveyed were white, and 40% were Latina. Enjoyment in playing sports ranged from 1 (very dissatisfied) to 5 (very satisfied). Over 75% of the respondents replied that they were either â€Å"satisfied† or â€Å"very satisfied† playing sports, and 20% reported that they were neutral or dissatisfied. One reported that they had no participated in sports at all. When asked if they were prepared for entering the work force, 70% of respondents reported that they were prepared after graduating from their highest completed education and 30% reported that they were not. A majority of those who reported feeling unprepared were the same women who felt dissatisfied with their participation in sports or had not participated in sports at all. These were also women who described themselves using so fter adjectives such as â€Å"indecisive†, â€Å"kind†, and â€Å"easy-going.† Women who had participated in sports and enjoyed them described themselves more extensively and used words such as â€Å"driven†, â€Å"ambitious†, and â€Å"independent.† My findings presented results aligned with my hypothesis, that women and minorities who participate in sports view themselves more confidently in later life andShow MoreRelatedFeminism : Women And Women908 Words   |  4 PagesFeminism Throughout history women have struggled to show their value juxtaposed to men. Women are often downgraded economically, politically and socially just because they are female’s. The struggle between women in the 1800s is similar to the struggle women have now. Equal rights for women are still being campaigned now as much as it was during the 1800s. The connotation of feminism has been created to be a negative word .Just like people believe women should be equal to men, many othersRead MoreThe Discrimination Of Women And Women1291 Words   |  6 Pagesfriends, I cannot help but notice the obvious difference between my male friends and female friends. Men and women are very different; however, this does not mean that they should have separate roles in society. I believe the United States has done a nice job of providing equal opportunities so that women have a choice of what they want to do. But not all places have done as well. In Israel, women are badly discriminating by the gender roles assigned to them. Even though many people will tell you thatRead MoreRepresentations Of Women And Women1539 Words   |  7 Pagesfragments of the Oseberg tapestry. The textile fragments show human-esque figures that appear to be either standing in front of spears or holding them and who wear clothing that is closely representative of long dresses which were worn by Viking Age women. Some apparently female figures are also holding swords. The Oseberg tapestry is difficult to interpret, but it has been suggested that its imagery may represent a procession of some sort, perhaps one that occurred as part of a funeral. Jesch hasRead MoreWomen And Representations Of Women1606 Words   |  7 PagesThe lives and representations of women in the Florentine Renaissance In Biblical imaginary, the image of woman often originated from the image of Eve. Eve was allured by the devil and impelled Adam to disobey God and eat the forbidden fruit, resulting in their exclusion from the paradise, mortality and hardship in their lives living on Earth. Since then, the female descendants of Eve were held responsible for this loss of paradise. During the Renaissance era, women were oppressed by men because ofRead MoreThe Egyptian Women And Women1166 Words   |  5 PagesOriginating all the way back from 10,000 BCE is when the idea of makeup started coming about. This idea, very simple at first began with the men and women of Egypt. The Egyptian population first started with using oils and ointments for their hygiene and their health but then as time went on the Egyptian women began using natural resources for other uses. â€Å"Egyptian women apply galena mesdemet (made of copper and lead ore) and malachite (bright green paste of copper minerals) to their faces for color and definition†Read MoreWomen And Population Women883 Words   |  4 Pagesrepresenting over 20% of the total population (see Figure 1). In 2014, of those over 65, 50% of women and 10% of men have lost a spouse; cumulatively losing three times this number of siblings and nine times the number of friends (Holland, Futterman, Thompson, Moran, Gallag her-Thompson, 2013). Women outnumbered men by 3.6 million in 2010 (West et al. 2014); translating to approximately 11 million women and 2 million men enduring spousal loss. Figure 1. Projections for Over 65 Population BasedRead MoreInjustices Of Women And Women1121 Words   |  5 PagesInjustices towards Women (Analysis of sources of unequal treatment to women) Injustices of women go way back to hundreds of years ago. When you learn about women from a long time ago, you hear things like: women didn’t work, women couldn’t vote, women did what they were told, etc.; that was just how it was and very few questioned it. It wasn’t until a movement started back in the 1800’s, known as the women’s suffrage, that the female population started to fight and rebel for equal rights. 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Progress of Apple Company Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Marketing Progress of Apple Company. Answer: Introduction The report discusses the progress of Apple Company and focus has been paid over the launch of the iPhone 8 which investigated the features of the phone and the consequences of it are simultaneously described. The report describes the purpose and the strategy of the launch of iPhone 8 followed by the target market and before it, the segmentation and selection of market have been done. The target market of iPhone 8 is the business people, adults, child, teenagers and colleges. Thereafter the unmet needs are illustrated which was derived either from the competitors or the expectations of the customers are not met to the required extent. At the end, the marketing mix of the iPhone is investigated in which the 4Ps i.e. product, price, place, and promotion are examined in detail to understand the Company and its product strategy in a better way. Description of the strategy of launch Apple was founded by Steve Jobs and Steve Wozniak on April 1, 1976; they started with the launch of the Apple Computers. Their idea was to create the computer which is handy and people can use them conveniently at their homes and offices. They started their business from the small garage and took it to the heights. The vision behind the creation of Apple is to push the level of creativity and come up with the new set of ideas which prove to be effective and meaningful for the society. It focuses on the social obligation as well (Richardson, 2008). Apple is known to be the trendsetter and every now and then the new feature is introduced which results in the launch of a new model of Apple iPhone. In the prevailing trend, iPhone 8 has been launched. The feature that iPhone8 consists is adjustable screen and all glass exterior followed by the wireless charging. The wireless charging is the major change that twists and turns the technological era (Apple, 2017). The purpose of launching iP hone 8 is to bring the revolution in the technological field and become the game-changer in the mobile industry. Steve Jobs launching strategies are counted in the premium strategies to ensure the success of organization (Rosoff, 2016). The strategy that Jobs depict in every launch has been implemented at the time of iPhone 8 launch as well, the idea to arise craze and rising the customers desire was to focus on their very needs and making attempt to fulfill the same even adding on something more to it. The more attention should be paid to customers and not on the product as they are the one giving the market. Along with the customer focus the revolutionary approach needs to be adopted by the company, pre-booking technique has been launch which drives the competition among the customers and not among the companies (Sarigumba, 2017). Another eye-catching launch strategy was to add the pinch of suspense to the product so that the launch gets awaited by people and they eagerly wait for the product to get launch and suspense to be revealed. Lastly, the most important thing about the launch is to plan the launch in a successful manner and bottom line must be involved as they better know the desires of the customer. Strategy for the launch The Apple adopts the unique strategy to launch its new product which is iPhone 8. There are specific 7 strategies that Apple uses which are quoted as under: Ignore your critics: Steve Jobs was carrying the approach which states that critics are meant to speak up and stand at the opposition only. From the first invention till date and may be further whenever iPhone was launching the new product critic opposed and laugh at it but Apple proves to the king and always crashed the market with its product (Bergen, 2014). Turning ordinary into extraordinary: Along with the new features and elements in the iPhone, there is a need to focus on the external portions as well. The body and design of the iPhone are always unique which turn it out differently from other products in the market (McCormack, 2013). Price justification: The pricing strategies adopted by Apple are something different. It charges higher than their competitors do. The quality, model, features and functions fairly pair with the pricing of the products (Tillier, 2017). It is the strategy of Apple that more the price better will be the services provided and at the time of launch the justification of price is proved. They adopt the language of the audience: The strategy of Apple is such that it does not use the technical terms that confuse the customer rather they explain it in a classical manner to make the consumer understand the technology before making purchases (Bajarin, 2017). Extending the purchasing experience: Apple not only focuses on the product and services but also on the post purchases. The packaging done by Apple is extraordinary and it continues to be the journey of luxury. From the initial point, it depicts that quality material is been provided within the packaged box (Hangen, 2017). The retail experience store further enhances the experience where customers not only can try out the products but also see how the products are been used by the employees (Jones et al., 2010). Build a positive image: Though Apple has many competitors it is ahead of all these. It always brings up something new to the market and builds up its own way towards development. It is The name: iPhone is not only the product or a mobile phone used for, its the brand name. The Apple iPhone itself has its name and is not calculated under the gadgets. It holds the unique place in the cell phone market and reflects the distinct position among all (Mickalowski et al., no.date). It is brand as a lifestyle product (Chanaron and J.J, 2013). Analysis and recommendation of launch As discussed Apple is a reputed company and it always plays a unique game in the market to attract people and raise the urge to make purchases. According to the quality and royalty of the product launch strategies are also different. Steve Jobs strategies gain the fame and adopting these strategies for the launch results in better promotion and thereby increased sales and profit maximisation which at last drives the customer satisfaction which is the motive of Apple (Schuh et al., 2017). On analyzing these strategies following outcome could be noted: Customers are King: The strategy of Steve Jobs is to focus on the target market and not on the product. The features and other relevant information are made available on the official site of Apple. Jobs never praised the product but always concentrated over the need of the customer and how their problems could be simplified and resolved. According to him if the customer is happy and satisfied with the product then he might come back along with certain recommendations thereby performing the word of mouth promotional activity (Thorbjornsen, 2017). Convincing the media and opinion leaders: Another strategy that is been noted is that even before the launch date the discussion about the new product gets started. People are not crazy for the features but they seem keen to note that what strategy and in which manner the launch will be made. What all will be new and what uniqueness will the product carry this time. Such curiosity results in pre-booking of the products. Revolutionary: Apple always comes up with something unique. People literally wait that what is coming up next. This is the revolutionary strategy that Jobs has opted for. It carries the idea to change the vision of people out there and increase the level of suspense and pay them the value for which customers have waited for long. It always adds out of the box features to stay ahead of the competitors and grab the market at once (Sepahi, Mesri Rahmani, 2017). From the above analysis it could be recommended that in order to be successful only hard work is not sufficient enough there is a need to perform smart work. The launch should be designed in such a manner that it turns into the grand event. The connection with the media must be strong enough so that the excitement level could be increased and suspense could be drawn out. Thereafter the provision of pre-booking could be made which is another measure to develop the desire of customers. Along with the suspense Apple has its own manner to present the things and make it feel luxury so that people could even flaunt with the product and it depicts their status of living and standards (Henry Henry, 2017). Target market Every company target a particular market(s) and try to establish its name there. Market segmentation comes into play where the targeted market(s) undergoing the deep study of the culture, trend, and taste of the consumer (Satyavathy, Priya Chanthini, 2017) to determine the suitability of the products and services that the company offer. Focusing on the Apple iPhone 8, which is the latest launch. Apple Company has come up with the new features of the protective glass layer, wireless charging and improved picture quality (Apple in the case study, 2017). For this, the market was targeted by the company which could make the product even more successful and expansion can be enjoyed. Therefore the target market of iPhone 8 is: Media House: When the launch is concerned in the context of iPhone the first group that needs to be targeted during the launch is the media house. Media is the most powerful house that could lead the company to attain heights and even it could contribute in fall of the company. One positive glimpse and success creation might help Apple to reach new avenues and set another big target. The media assists the consumer in answering the questions of what the product actually holds. Is it worth the suspense? The pricing strategies are worthwhile? Who are all present at the time of launch? What duration did launch-capture? The preparations and grand event brief are given along with the excitement that customer carries are the basic strategy adopted by the company for the launch (Martin, 2014). Critics: Critics are another crucial element that is been focussed. They are the one that studies about the marketing strategies of the product along with analyzing the actual value that is been charged and is the expense incurred and show off made is productive. They are the must-have in the launch of the product. The critic helps in giving the ratings and they bluntly comment on both the positive and negative aspect of product. They post the articles and give newsfeed to spread the awareness and rendering knowledge to the customers. At times critics help in adding up the features and imparting valuable advices that attaches a sense of trust and commitment with the product, thus it is the essential element to be targeted while launching (The Australian, 2017). Colleges and universities: At colleges and universities, these products of Apple are very useful. iPhone 8 assists the college professors to prepare the slides and mark the notes for their students. Simultaneously it is equally important for the students as well. It helps in quickly recording the lecture session and highlights the notes for further references. It makes the carriage of these notes easy; the student need not have to carry heavy bags. Only one device does it all, entire aspect gets covered within it (Sigal, 2010). Social media: The most emerging area that should be focussed while constructing the launch strategies is social media. Popularity gained through the social media is unbeatable and it helps in spreading the fame faster than anything else. Thus, a glimpse of launch program must be posted on the social media on the immediate notice in an attractive manner giving the personal touch to the event and building up the positioning by commercializing the product over the social media (Schneider, 2015). Star performer: At times it is a good technique that Apple adopts is linking the product with the celebrity for depicting the quality of the product. Denoting eth product with the characteristics of celebrities is the good trick to launch the product. Also the publicity option is also selected by symbolizing the phone in the hand of celebrity in any other random advertisement thereby signifying the luxury that the person carries and people start to connect themselves with their favorite star and rush to purchase the product (). Business people: iPhone represent class and iPhone 8 has maintained the class level and luxury. iPhone 8 could efficiently be used for the business purpose. Minutes could be constructed and fast mailing takes place. The documents could be easily transferred and data and be conveniently saved on the cloud which could be accessed from anywhere in the world. This has made working quick and smart. The authentication process had been enhanced and make more convenient to the authentic user has increased the usability of the iphone8 as a business phone (Brandon, 2015). Adult: iPhone 8 is a one in all devices; it could be said as the supermarket or the hypermarket carrying various functions in the single device. The primary attribute of the cell phone is to communicate with the people. It gives access to internet connections which helps in solving many realistic problems on the single touch. The camera assists in capturing the images in different versions and styles. After all the documentation becomes easier. All the necessary paper works and other essential documents become handy and could be easily accessed (Armstrong et al., 2015). The iPhone is seen as a luxury lifestyle product (Okonkwo and Uche, 2016) where it is integrated into the adult daily life. Unmet needs The human is having the unsatisfactory nature, their needs never get fulfilled. On the completion of one need the other need is aroused as the new desire and accordingly, the tension gets created and the person craves for fulfilling the particular need. On accomplishment, the satisfaction is gained and along with the satisfaction another desire pops up and the process continues. Similar is the case with products and services, even after getting a lot more features still there remains certain portions and needs that are unmet (Patel, 2017). Lack of the feature of product: The primary unmet need is that some of the features are provided by the competitors like Samsung. Though iPhone always holds the unique points yet Samsung is the competitor and many times the competitor analyze the needs of customers first and launch the functions and features before iPhone could adopt it. This might result in less popularity and crash the market of iPhone8 (Miller, 2017). The launch of two products at a similar time: The fame of iPhone X is on such a hike that craze of iPhone 8 is not up to the extent that is expected. The features of iPhone X are so exciting that people are focusing on that particular product and saving the fund to procure iPhone X. The simultaneous launch will affect the sales of the former product as the features are lacking and the latter is coming up with much better qualities and uniqueness (Bashi, 2017). Inappropriate analysis and evaluation of customer need: The customer's problem need to be analyzed, any of the section or sample size if ignored could lead to dissatisfaction among the customers (Singh, Sao, Nagare Dharamarajan, 2017). The recommendations of customers should not be ignored either because they are the one that suggests the new feature to get added or ignoring that section may result in dissatisfaction among the customers and failure of the launch (Henry, 2017). Not seeking the experts advice: In order to have the successful launch of the product there is a need to seek experts advice so that uncovered points could be analysed and in case if such advice is not entertained there are chances that something might lack at the time of launch which is likely to affect the reputation and thereby sale of the particular product (Ranjan, 2017). The gold color of iPhone 8 was not appropriate and the back of the phone turns out to be old creamiest color instead of gold (Brownlee Swan, 2017). Issues with decision making and problem-solving: Another unmet need that occurs is the problem solving and making of the prompt decision. At times there occurs the uncertain situations that need to be dealt immediately and the backup plan should be promptly constructed, this shows the management skills and decision-making strength of the company and the image of company is directly connected with branding of eth product thus in case lack of management is depicted it might adversely affect the image of product thus failure of launch could be seen (Soffar, 2017). The 4Ps of marketing mix The marketing mix is the strategy that plans the progression of the product. It helps in promoting the product and services in a different manner using distinct techniques and strategies. The 4 Ps of the marketing mix are a product, price, place, and promotion. Later on, the 3 Ps were also added in order to expand the area of promotional activities. These 3Ps were people, process, and physical evidence. In the context of iPhone 8, the marketing mix analysis should be made to know the appropriate launch strategy and what measures could be taken to make the launch more successful. It helps in analyzing the launching strategies and figuring out the various alternatives and selecting the one best strategy that is suitable in all aspect (Pratap, 2017). Product There is a wide range of products under Apple. It started from the computers and moved forward successfully in the cell phone and other electronics as well. Apple watches were introducing along with the Apple TV. With the introduction of new ranges of iPhone, several apps were also invented which were definite to the iPhone users only. It develops its own software and iTunes. The product line of Apple is iPhone, iPod, iPad, MacBook series, MacOS, and others. Apple is the fastest growing company with lot more products and a new version of services and apps (Cleverism, 2014). Apple controls its own eco-system as the firmware; software and hardware of its products are all designed in-house and are all exclusive to Apple. Thus it is able to give better performance as compare to others. iPhone 8 there are has several new feature, the glass in the front and back of the phone, wireless charging and advanced camera. The I Cloud assists in setting up the free cloud services and rendering it t o the customers for fast access to the information at any corner of the world. It helps in reducing paperwork and supports the de-mating of documents (Greenspan, 2017). Along with the ease, it also comprises of social obligation by saving the paper and supporting the go green tag in favor of the environment thereby appreciating the environment protection. Apple is seen to be environmental friendly, using solar power, wind as hydropower to power 96% of their worldwide facilities, the packaging that they use are also recycled, coupled with recycling of old Apple products (Apple_Environmental_Responsibility_Report_2017.). This further enhances the consumer wanting to be associated with Apple. The product mix of Apple and its iPhone range are enormous; the product line is increasing with the increasing technologies and thereby Apple is continually setting the standard (Luiz, 2007). Price Apple is brand as a luxury premium brand. It is position as a lifestyle product. It defines the class and standard of living of the person. iPhone does not lower its price when it faces competition. The branding is so strong that it gains the attention of consumer before the news of new launch is release. The high cost depicts the preciousness of the product and leaves behind the impression of luxury and class being followed in the technology it has opted for (Steenkamp, 2017). The range of iPhones is popularised for the innovative technologies that the company uses all-time new features that it added to every product they launch. The pricing of launch should also be considered as to what amount has been spent on the launch event and what all areas have been covered under the launch processing. Due to its high price, Apple provides it unique exclusive applications that are essential in the daily life for its consumers. These applications can be downloaded from iTunes. The sheer numbe rs of applications in iTunes make it attractive for the users although some of these applications need to be paid for. Apple adopts the unique launch strategy and saves the good amount on promotion as before the launch the entire market expectations get created and high purchases are developed which balances the entire cost of launch at once. The company adopts the smart pricing technique in the context of the launch of the product and flaunting its varied services. The idea of Apple is that on cutting down the cost of its product will directly affect the image of the product. The main pricing is the quality they serve and the logo they pass on to their customers. People like to flaunt the logo and depict the royalty of the product and simultaneously reflecting their own standard and status of life (Bhasin, 2016). The iPhone comes up every time with the new technology, new model, and unique design. It always brings the newness and beat up the market by setting the trend. (Hisrich an d Ramadani, 2017). Distribution Apple sells the iPhone online and onsite at its stores, the alternative retail sites are Amazon, eBay and the similar e-business sites and inline market (Thielin, 2017). The main distribution channels of iPhone are through services providers in various countries. This service provider will normally subsidize the price of the iPhone in order to retain their customer through a 2-year contracts. The demand of the iPhone is so high that reservation had to be made and all major services providers need to carry these iPhone or risk losing their customers. The services providers had outlets all over the countries and these stores are easily accessed by the consumers. The channel of distribution is vast in the case Apple as the product line is also tremendous (Kucuk, 2017). The different outlets of iPhone are located in Singapore, Canada, California, Mexico, India, Kenya and much more. The Apple targets different countries to launch the product in an effective manner. Distinct launch program s take place in major places like UK, US, India, Australia and other similar places. The launch program could be made successful by applying certain theme thereby making the program rather exited enough. Also the place selected for launch is of high importance, it should be the lavish place which depicts the characteristics of product. Furthermore, the place should be in accordance to the status of customers or the target market. It should be located in the centre of the city at posh area where maximum footfall has been recorded on the average day (Patil and Bach, 2017). Promotion The fame and craze of Apple and its iPhone is to such an extent that just the news of its launch of products creates alertness. The best marketing and promotional strategy that is been adopted by the Apple is by word of mouth and this had led to expanding the business and results in the development of the iPhone range (Kalyanam, 2002). IPhone8 came up with the new features and distinct techniques which were awaited for long period of time. The positive word of mouth clarifies half the way of the product and leads it towards the development. It is the most effective tool to increase the sales and profit. Apple has very selective of where every launch takes place (Constantines, 2006). Firstly the Apples own site is used for conducting the promotional activities and the social media is been used to spread the news. At any point, Apple never compromises on the classic and luxurious front. The standardization and status always get reflected through each and every step that is undertaken b y the Apple (Al-haithami, 2017). Apple appointed the brand ambassador that represents the company and its product. Most of the time the launch is inculcated by the celebrities and this attachment leaves the imprint on consumers mind and they related the products quality with that of the celebrity which proves to be the beneficial point for Apple and its launch program. In iPhone 8, the wireless charger was promoting in such a unique manner. It not only conveys the message but it signifies the value and educates the people that it is not like any other product but only the iPhone8 is worth to earn it (Hansson and Mattsson, 2017). The values and ideas of manufacturing the product are connecting with it. The review of the customer adds on the promotion of the iPhone 8 launch program. By analyzing the popularity of the iPhone, the investors also get attracted to gain the profit and secure their monetary term and multiply it in an effective manner (Bary, 2017). Promotion of iPhone8 is al so conducted through the service providers like SingTel, M1 and Star Hub. These service providers promote the iPhones8 intensively offering offers and bundles to retain and attract new customers. The vast amount of service providers that Apple has around the world results in an impactful promotion for iPhone8 (Apple-Find Location, 2017). The biggest issue with the launch of the iPhone8 is the introduction of iPhone X as a limited anniversary model with features that suppress the iPhone8. This had caused the sales of iPhone8 to be not as good as the previous models as many customers decide to wait for the iPhone X launch which is within a few month time (Fortune, 2017). Brand equity The brand equity is created by the consumers and it could not be constructed manually but need to be earned. Brand equity is the result of consumer satisfaction and the perception they create within their mind. It basically depicts the mindset of consumers on what are their views in the context of product and do they need it further in the future with more amendments. The positioning of the product is termed as the brand equity. The brand equity involves brand loyalty, brand awareness and brand association. In the context of the launch strategy the brand equity gets created from the time of launch itself that is to say that initial impression gives the view that product will be successful or not. As it is stated the first impression is the last impression thus launch a program of Apple promote all its features that have been added to the product and raising the urge of people to buy it on early notice. The theme, management and operations of launch program reflect the image of the co mpany and its product thereby creating the brand awareness. Also along with launch the promises are also been made by the company that are scrutinized and tested at the launch venue and thus the brand loyalty is attained building the trust among the employees resulting in healthy connection. The brand equity is also base on the choice of market and the target audience. At the time of launch the target market of launch as discussed earlier are served in a genuine manner so that better brand equity is made. The feedback of launch is collected from consumers and necessary changes or drawbacks are noted down so that the similar mistake is not repeated the next time and better outcomes are experienced. These positive feedbacks and customer loyalty are identified at the time of launch and brand equity gets created (Detlef, 2016). AIDA AIDA is one of the most popular and suitable criteria adopted for the launch and promotion of the product. It is abbreviated as Awareness, Interest, Desire, and Action which must be focussed for a successful launch. Awareness: Awareness depicts the knowledge about the product. This strategy of launch helps in enhancing the customer knowledge and making them aware of the trend and the added features of the product to be launched. It is the pre-preparation from the day of launch so as to develop the customers interest. Interest: Then comes the interest portion, as soon as the awareness is spread people tend to grab more knowledge about the new product launch and this creates the interest. The motive of launch strategy is to develop such an idea or procedure that emerges the customers interest towards the launch. Desire: Desire is the urge to get something, though it is not the necessity. Desire is the symbol of standardization and status of the person. As per the target market and consumer group the desire is released. The launch is made at the place where most of the target market collects in the good amount and the awareness is conveyed to them. At the time of launch the mesmerizing description of the product was intentionally made to enhance the desire to book one quantity of product. Action: Action is the final attempt of the launch procedure where the customer finally get attracted to the product and its characteristics and at last take the step to purchase the product. The action is the signal that launch was successfully made and the strategies adopted are successful. The aim of Company is to attain the customer satisfaction and keeping this in view every action undertaken is positive and likely to gain success. Conclusion Therefore, it could be concluded that iPhone 8 launch was the most awaited product carrying a lot more uniqueness within it. The Apple Company has an enormous product line and it has successfully maintained the luxury image and always stays ahead of its competitors and proves to be the trendsetter and continues for the long term. In the particular report, the basic discussion of the company has been made along with the discussions over the specification of iPhone 8. The strategy for the launch along with the purpose of the launch has been described in the brief. The market of iPhone 8 has been targeted which involves the media house, critics, social media, colleges and universities and business class people. The segmentation of the market has been done. Thereafter the unmet needs of the product launch have been described which involves the launch of two ultimate products simultaneously, the lacking features of the product, not seeking the expert advice and inappropriate analysis and evaluation of the product. Thereafter the marketing mix analysis is undertaken where the 4Ps of the marketing are elucidated in context of launching strategies of iPhone 8. Band equity has been explained and connection has been drawn between brand awareness, loyalty, association and launching strategies of product. How the product launch strategies influence the brand equity and positioning. Lastly, AIDA process is quoted that explains each attribute briefly abbreviating it as awareness, interest, desire and action. This is the chain that process when one step gets accomplished. Concerning about the launch strategies the AIDA model need to be adopted so that wise steps could inculcate and smooth functioning carries on. References AL-HAITHAMI, W.A., (2017). Marketing Mix and Its Impacts on Customers Decision on Apple Products (KSA).International Sciences of Management Journal,2(2). Apple, (2017), An iPhone formed from glass. Available at: Apple, (2017), Apple Find Locations, 2017. Available at: https://locate.apple.com/country (Accessed: 13/11/17). Apple, (2017), Apple in case study, 2017, Apple INC.s target market. Available at: https://appleinccasestudy.weebly.com/apples-target-market.html (Accessed: 13/11/17). Apple,(2017),Apple_Environmental_Responsibility_Report_2017.Available at:https://images.apple.com/sg/environment/pdf/Apple_Environmental_Responsibility_Report_2017.pdf (Accessed: 13/11/17). Armstrong, G., Kotler, P., Harker, M. and Brennan, R., (2015),Marketing: an introduction, Pearson Education. Asay. M., (2010), Apple doesnt target market. 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Brandon, (2015), 18 Key apple target market demographics, Available at: https://brandongaille.com/18-apple-target-market-demographics/ (Accessed on 17/11/17). Chanaron, J.J., (2013). Innovative lifestyle: towards the life of future-an exploratory essay.Megatrend revija,10(1), pp.63-82. Cleverism, (2014), Understanding the marketing mix concept-4Ps, Available at: https://www.cleverism.com/understanding-marketing-mix-concept-4ps/ (Accessed: 20/11/17). Constantinides, E., (2006). The marketing mix revisited: towards the 21st century marketing.Journal of marketing management,22(3-4), pp.407-438. Constantinides, E., (2006). The marketing mix revisited: towards the 21st-century marketing.Journal of marketing management,22(3-4), pp.407-438. Datta, H., Ailawadi, K.L. and van Heerde, H.J., (2017). How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?Journal of Marketing,81(3), pp.1-20. Fortune, (2017). 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Springer International Publishing. https://group5iimc-appleiphoneclassreport.blogspot.in (Accessed: 19/11/17). https://www.apple.com/sg/iphone-8/ (Accessed : 13/11/17). Jones, P., Comfort, D., Clarke-Hill, C. and Hillier, D., (2010). Retail experience stores: experiencing the brand at first hand.Marketing Intelligence Planning,28(3), pp.241-248. Kalyanam, K. and McIntyre, S., (2002). The e-marketing mix: a contribution of the e-tailing wars.Journal of the academy of marketing science,30(4), pp.487-499. Kucuk, S.U., (2017). Marketing and Marketing Mix. InVisualizing Marketing(pp. 3-7). Springer International Publishing. McCormack. F., (2013), Apples iPhone marketing strategy exposed. Available at: https://www.business2community.com/marketing/apples-iphone-marketing-strategy-exposed-0661613#pvZLjsSr768zsCFA.97 (Accessed: 21/11/17). Mickalowski. K., Mickelson. M., Keltgen. J., no date, Apples iPhone launch: a case study in effective marketing. 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The Cuban Health Care

Today, to develop effectively according to the global economic tendencies and local ideological principles, the health care system of Cuba should balance between focusing on the traditional socialist patterns associated with the gift-giving principles and modern economic and market trends typical for the global community’s progress.Advertising We will write a custom essay sample on The Cuban Health Care specifically for you for only $16.05 $11/page Learn More This controversial situation of balancing between two extremes can be discussed as the direct result of the Soviet Union’s collapse which influenced the health care system of Cuba negatively in relation to provoking the economic crisis and positively in relation to the system’s adaptation to the global market relations and development of the biotech industry. The health care system of Cuba can be described from two different points because of the significant impact of the Soviet Union’s fall on the country’s economy. Thus, after the collapse of the Soviet Union, Cuba â€Å"was plunged into a devastating economic crisis known as the Special Period. As the country plummeted from the ranks of the socialist ‘second world’ to join the ‘third world’, the tightening of the U.S. embargo further exacerbated the crisis† (Andaya 2009: 358). Although the economic crisis led to the people’s poverty and decline of the health care industry during the first years after the Soviet Union’s fall, the situation also had the positive impact because to avoid the negative effects of the U.S. embargo, Cuba focused on the development of the progressive biotech industry. The collapse of the Soviet Union changed the economic basics of the health care system’s progress in Cuba, and the government concentrated on the provision of the adequate health care during the most problematic period; thus, the system of family d octors was developed (Burke presentation, October 17, 2013). However, the ideological norms were preserved because the system of family doctors also reflected the socialist principles, and the tradition of gift-giving was followed within the society as the reaction to the problematic financial situations within the society. Today, â€Å"with the shifts in the Cuban economy, market forces stand in a profound tension with the ideology of the gift† (Andaya 2009: 371).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More From this perspective, one of the negative effects of the Soviet Union’s collapse on the health care system of Cuba is the necessity to reform the traditional socialist system with references to the requirements of the modern market-based systems (Burke presentation, October 17, 2013). Furthermore, the negative effects of the situation are also associated with the gene ral economic crisis experienced in Cuba. The absence of the adequate funding within the health care industry stimulates the preservation of the gift-giving traditions with the society as the ways to support the economic status of family doctors (Andaya 2009: 358). This fact supports the idea that Cuba suffers from the economic decline in relation to all the spheres. Thus, the main negative impacts of the Soviet Union’s collapse on the health care industry of Cuba are the economic shortages associated with the further economic crisis and the necessity to adapt to the U.S. embargo and to the new principles of the market-based systems developed in the world. However, the Cuban health care system is characterized by the revolutionary approach to creating the system of family doctors, and the focus on this approach can be discussed as the positive effect of the Soviet Union’s collapse as well as the country’s focus on the biotech industry as the way to enter the glob al market and overcome the issues related to the disadvantageous U.S. embargo. Works Cited Andaya, Elise. â€Å"The Gift of Health: Socialist Medical Practice and Shifting Material and Moral Economies in Post-Soviet Cuba†. Medical Anthropology Quarterly 23.4 (2009): 357-374. Print. Burke, Nancy. â€Å"Travels in Exceptionalism? Cuban Health(care) on the Island and Around the World†. UC Irvine School of Social Sciences. Irvine, California. October 17 2013. Lecture. This essay on The Cuban Health Care was written and submitted by user Sarah Watson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. The Cuban Health Care The contemporary health care system of Cuba develops in association with two main but opposite tendencies.Advertising We will write a custom essay sample on The Cuban Health Care specifically for you for only $16.05 $11/page Learn More On the one hand, the Cuban health care system remains to be one of the most patient-oriented systems in the world because of focusing on family doctors and preventive medicine, while accentuating the moral aspect in relation to the health care (Andaya 2009: 358). On the other hand, the Cuban government has to overcome the problems associated with the economic development of the country and sphere of health care because of the lack of financial resources to support it (Cuba’s Emphasis, December 21, 2010). The current development of the country’s health care system depends on the collapse of the Soviet Union significantly because the socialist country’s fall influenced the economic system of Cuba. Thus, in spite of the fact that the Cuban health care system develops independently during more than twenty years, the collapse of the Soviet Union affected it negatively, causing the crisis in funding the sphere and influencing the Cuban government’s approach to finding new investments and medicine resources, and also positively, reforming the system and affecting indirectly the development of the biotech industry. The collapse of the Soviet Union resulted in revealing many challenges for the development of the Cuban health care system. Thus, the system had to develop within new contexts of the local and global economies, suffering from the lack of funding and available material resources. The collapse led to the significant economic crisis in Cuba; the sphere of the health care was not funded appropriately without the Soviet Union’s subsidies and investments; and the following U.S. embargo caused the further economic decline in relation to the health care system.Advertisin g Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a result, today the Cuban patients cannot rely on the effective treatment in spite of the provided opportunities for it because of the lack of medicines because of the U.S. embargo, and physicians cannot rely on the adequate material rewards (Cuba’s Emphasis, December 21, 2010). Thus, the system of the gift exchange is still relevant in relation to the Cuban society because of availability of gifts as resources to pay for the physicians’ efforts in the situation when the other resources are not available for the impoverished Cuban population (Andaya 2009: 358). From this point, the collapse of the Soviet Union broke the stable economic system of the socialist country because of ceasing subsidies and provoking the U.S. embargo. The Cuban government faced such problems as the shortages in funding and resources. However, Cuba, as the sociali st country continued to follow the main principles of the patient-oriented health care. The significant economic crisis caused some unintended positive changes in the health care system of Cuba. The principles of providing the free and universal care were preserved, and the main focus was kept on the effective preventive medicine depending on the system of family doctors. As a result, the high rates in relation to birth and life expectancy were preserved. The impossibility to provide the adequate material rewards for doctors influenced the emphasis on the moral aspects of the preventive medicine and the system of family doctors. Moreover, the lack of medicines was overcome not only with references to the development of preventive medicine as the approach to preserving the well-being of the nation but also with the help of biotech industry’s development (Cuba’s Emphasis, December 21, 2010).Advertising We will write a custom essay sample on The Cuban Health Care spe cifically for you for only $16.05 $11/page Learn More Today, the Cuban health care system is oriented to coping with the experienced challenges with references to the country’s resources, as it is observed in relation to developing the biotech industry. Works Cited Andaya, Elise. â€Å"The Gift of Health: Socialist Medical Practice and Shifting Material and Moral Economies in Post-Soviet Cuba†. Medical Anthropology Quarterly 23.4 (2009): 357-374. Print. Cuba’s Emphasis on Preventive Medicine. 21 Dec. 2010. Web. This essay on The Cuban Health Care was written and submitted by user Amber F. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

U.S. Economic Regulation and Control

U.S. Economic Regulation and Control The U.S. federal government regulates private enterprise in numerous ways. Regulation falls into two general categories. Economic regulation seeks, either directly or indirectly, to control prices. Traditionally, the government has sought to prevent monopolies such as electric utilities from raising prices beyond the level that would ensure them reasonable profits. At times, the government has extended economic control to other kinds of industries as well. In the years following the Great Depression, it devised a complex system to stabilize prices for agricultural goods, which tend to fluctuate wildly in response to rapidly changing supply and demand. A number of other industries trucking and, later, airlines successfully sought regulation themselves to limit what they considered harmful price-cutting. Antitrust Law Another form of economic regulation, antitrust law, seeks to strengthen market forces so that direct regulation is unnecessary. The government and, sometimes, private parties have used antitrust law to prohibit practices or mergers that would unduly limit competition. Government Control Over Private Companies The government also exercises control over private companies to achieve social goals, such as protecting the publics health and safety or maintaining a clean and healthy environment. The U.S. Food and Drug Administration bans harmful drugs, for example; the Occupational Safety and Health Administration protects workers from hazards they may encounter in their jobs; the Environmental Protection Agency seeks to control water and air pollution. American Attitudes about Regulation Over Time American attitudes about regulation changed substantially during the final three decades of the 20th century. Beginning in the 1970s, policy-makers grew increasingly concerned that economic regulation protected inefficient companies at the expense of consumers in industries such as airlines and trucking. At the same time, technological changes spawned new competitors in some industries, such as telecommunications, that once were considered natural monopolies. Both developments led to a succession of laws easing regulation. While leaders of both political parties generally favored economic deregulation during the 1970s, 1980s, and 1990s, there was less agreement concerning regulations designed to achieve social goals. Social regulation had assumed growing importance in the years following the Depression and World War II, and again in the 1960s and 1970s. But during the presidency of Ronald Reagan in the 1980s, the government relaxed rules to protect workers, consumers, and the environment, arguing that regulation interfered with free enterprise, increased the costs of doing business, and thus contributed to inflation. Still, many Americans continued to voice concerns about specific events or trends, prompting the government to issue new regulations in some areas, including environmental protection. Some citizens, meanwhile, have turned to the courts when they feel their elected officials are not addressing certain issues quickly or strongly enough. For instance, in the 1990s, individuals, and eventually government itself, sued tobacco companies over the health risks of cigarette smoking. A large financial settlement provided states with long-term payments to cover medical costs to treat smoking-related illnesses. This article is adapted from the book Outline of the U.S. Economy by Conte and Carr and has been adapted with permission from the U.S. Department of State.

KTM One of the Leaders of Motorcycle Industry Term Paper

KTM One of the Leaders of Motorcycle Industry - Term Paper Example Its competency and high quality are due to its expertise in the manufacturing of core parts (e.g. engines, radiators and exhausts). In 1991, KTM went bankrupt and was purchased by Dr Rudolf Knà ¼nz, who is now the chief financial officer of KTM and Stefan Pierer, along with a couple of European Importers and a venture fund, later on, the two partners bought out the whole company from the importers. KTM went public in the year 1996 so that it could gain more market share, grow and be able to buy out its venture fund. In the late 1990’s there were talks of mergers and acquisition but the owners of KTM wanted internal growth. It again went private in the year 1999 so that KTM remained stable and under good leadership. This move was aided by equity financing from BC European. Most of the revenues that KTM generated came from its off-road motorcycle sales. Mainly form Motocross and Enduro bikes which were basically termed as ready to race bikes. These bikes were the most popular and growing products because of their short lifespan and as they introduced new models and upgraded them regularly. Other products that come under off-road bikes that KTM offers are sportminicycles, rally bikes and supermoto bikes. All of these generally relate to sporty and adventurous people and cater to all ages. For example, sportminicycles are entry level bikes specially designed for children. What’s different about KTM products is that they have a distinctive engine configuration and unique design elements. They are reliable, compact and extremely efficient and effective at a performance. Their styling is unique and is much more diverse than other Japanese bikes. They combine the Italian style with German engineering giving it a competitive advantage. These are all the features that are necessary for the off-road category. KTM generally uses its off-road racing as a major advertising strategy and marketing activities. Its main purpose is to promote its brand as a very adventurous and sporty brand and they do it by sponsoring such racing events.     

Exam Assignment Example | Topics and Well Written Essays - 250 words - 2

Exam - Assignment Example Dependency theory sees the world in the perspective of making poor nations or countries poorer, and enriching those that are already rich and wealthy. In other words, the inequality of countries across the world results in dominance by wealthy nations over poor nations. For example, developing countries like those in Latin America depend on the developed ones for aid among other things. With this, the developed economies deplete African resources in the name of the aids provided. The integration of weak economies is unfair relative to weak and string economies or countries in the world system. Trade agreement between the United States and Latin America would be seen as a means for United States to exploit Latin America. In the modernization theory, trade agreement between the United States and Latin America would be seen in a whole new perspective. The agreement would be treated as a bid to enhance economic relations between United States and Latin America. The move would be welcome in business and commerce terms relative to international interdependency that is based on the fact that no single nation is self-sufficient. On the other hand, the third way would see this agreement as a trail towards optimizing the welfare of both nations, in the consideration of their differences. Emerging economies like China are threatening the position of other strong nations in the world. Realism and liberalism would treat China’s rise in a global context. That is to say that China’s mode of interaction with the rest of the world would be evaluated in a global context. Given that China is more oriented towards a socialist political system, its position in realism would be characterized by the concept relations that only benefits China, a scenario that is likely to influence close associates of China like Brazil. On the other hand, liberalism would view China as a rather static nation in reforms, due to its high urge