Business research methods Essay Example | Topics and Well Written Essays - 1500 words

Business research methods - Essay Example In order to study this topic, the researcher would make use of primary as well as secondary data and analyse them using quantitative approach as well as qualitative approach. Statistical analysis of the data would help in understanding the relationship in a robust way and also allow illustrating the results in a visually comprehensive manner. Qualitative analysis of the data would help in gaining deep insights regarding employee behaviour that leads to the concerned level of organizational effectiveness. Aim of the Research The research work would be done with the aim of analyzing the impact of innovation on the level of organizational effectiveness in terms of organizational performance and efficiency of business strategies. Introduction Innovation has become the key to success and survival in the modern business world. During the late 1970s organizations faced a spacious business field with much lesser competition than the current business scenario. In the present business scenario , companies are operating in an intricate and complex external environment and a highly volatile market place (Vuuren, 2013). This paper aims at studying the level of organizational innovation and assessing the impact it casts on organizational effectiveness. To serve this purpose a global business firm has been chosen. The chosen company is Dell Computers. This company has a strong history of innovation and it is one of the leading companies in the field of technology. Research objectives In the current business platform, companies are required to make efforts to move beyond simple modification of their operating processes and take real innovative actions in terms of product features and service quality. Dell has a proven track record of making huge investment in its research and development department that enables the company to come up with ground breaking innovations. The company competes with the global leaders in the industry and ranks third after Hewlett-Packard Company (HP) and Lenovo. Dell makes constant innovations and utilizes modern technological knowhow in order to throw steep competition for its rivals. The company also updates itself with the changing preferences of its customer base. This fine tunes the new innovations of the company with demands of the market, which in turn increases organizational effectiveness. There are three research objectives of this study. The primary research objective is mentioned below, followed by the secondary and tertiary research objectives. To critically evaluate the theories of organizational innovation and study the manner in which organizational innovation might influence organizational effectiveness To investigate the company’s decision making in the context of their plans to expand their product range, other than computers, in the field of Information Technology To identify the strategies that might help Dell to beat the position of Hewlett Packard and become the leading supplier of personal computer s in the world market Research questions The central topic that is being explored in this paper is the relationship between organizational innovation and organizational effectiveness. To study this topic the researcher has framed three research questions. These have been mentioned below: What are the implications of current business strategies on Dell’s current level of research and deve